Twiggy The Cupcake Florist
Twiggy is a joyful, home-based business in Caerleon, South Wales. Run by baker and flower enthusiast Debby, she creates beautifully piped buttercream cupcake bouquets that look just like real flowers. I was asked to craft a visual identity that captured the brand’s charm, elegance, and handcrafted feel.
SERVICES
Strategy • Brand Identity • Packaging • Illustration • Pattern • Social Templates • Web Design
STRATEGY
A playful and elegant brand identity that balances whimsy with warmth. The hand-lettered logotype is paired with expressive floral illustrations, a soft yet vibrant colour palette, and wavy patterns that can flex across packaging, print, and digital.
AESTHETIC
Joyful • Handcrafted • Warm • Elegant • Playful
